Keyword manager8/18/2023 ![]() long tail keywords can have high conversion rates The easiest way to think about these keywords is with the following graph. Long-tail keywords generally contain three or more words, have less search volume and illustrate a specific situation or intention from the searcher. With more words in the search query, you can start to get a clearer idea of the searcher’s intent. Head terms, also referred to as “short tail,” are often one or two word search phrases that do not have one clear intent.īody phrases are slightly more specific and usually contain more words. SEO and PPC professionals classify keywords into three main buckets based on their popularity and specificity the “head,” the “body,” and the “long tail” of the graph below that measures search volume and conversion rate of keywords. Use the Keyword Magic Tool to Find Long Tail Keywords If you click through one of these preview widgets you’ll open up the Keyword Magic Tool which is the next step. Keyword Variations, Questions, and Related keywords are previewed below, and will give you expanded lists of keyword ideas. I’ll go through the research process starting with “tomato plant.”įrom this dashboard you can locate all of the data Semrush has about the keyword “tomato plant” are all shown at the top: When you enter your keyword into the Semrush search bar, the interface presents a Keyword Overview report.įor the sake of example, let’s pretend we operate a website that offers gardening advice and products. ![]() Keep in mind that keyword research should be flexible and creative, so you can always start the process over with a different keyword. Ultimately, a 1-2 word phrase will work best. Decide the keyword that best represents the benefit of going to your website and use it to start this process. Maybe it’s a product that your site sells, a common problem that your customers face or a question that your website answers. Think about the single word or phrase that you think people would type into Google before visiting your home page. Search Your Main Keyword in the Search Barįirst things first. To save the checklist for your reference, download the PDF version below.Īfter some practice, you'll be using our keyword research tool’s features and generating master lists in less than thirty minutes.ġ. In the body of this post, I'll go into details on how each step works and how you can analyze your keywords. Microsoft Excel or another similar program.This checklist offers a straightforward process that anyone can use to start building master lists of target keywords in any market or niche. Just ask these 137 experts why they love Semrush. Semrush analyzes over 20 billion global keywords in our global databases, making it the perfect place to start your keyword research. We’ll start with your initial keyword research and end up mapping your optimized content strategy to the right keywords based on their searcher intent. With Semrush's ultimate keyword research checklist, we’ll walk you through a step by step process to building the ultimate keyword list for your SEO, PPC and content marketing campaigns. How do you find the right keywords for SEO, PPC or content marketing?
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