Roll with it country song8/16/2023 BBR really wants this to be a hit.Īnd as a song, “Son of a Sinner” really isn’t that bad. Pulling up recent country radio trade publications like Billboard Country Update and Country Aircheck, Jelly Roll and his face tattoos are featured prominently in ads begging for radio play. It only made it to #30 on the more consumption-based Hot Rock Songs chart, so that tells you that radio promotion by BBR was a big player in getting it to #1.Įnter Jelly Roll’s second single from the record called “Son of a Sinner.” It’s currently sitting at #28 on the Billboard Country Airplay chart, and #32 on the Hot Country Songs chart-again showing a discrepancy between general appeal and radio promotion. Called Ballads of the Broken, along with hip-hop, there’s a fair bit of rock on the album as well, evidenced by how the first single from the album called “Dead Man Walking” peaked at #1 on the Billboard Mainstream Rock chart. He’s put together quite a successful underground hip-hop career from his perch in Music City, but never one that really interfaced with country, except for his affiliations with underground country rappers such as Struggle Jennings, Ryan Upchurch, and the notorious Mikel Knight.īut in 2021, Jelly Roll released an album via the Nashville-based country label BBR Music, also known as Broken Bow. Jelly Roll has been active for over a dozen years now, collaborating previously with a Memphis rapper named Lil Wyte, the influential hip-hop collective Three 6 Mafia, and fellow Nashville-based country rapper Struggle Jennings, who is the grandson of Duane Eddy, but plays up his association with Waylon Jennings after Eddy’s former wife Jessi Colter married Waylon, making Struggle Waylon’s step-grandson.Ī Nashville native who grew up in the Antioch neighborhood, Jelly Roll’s real name is Jason DeFord. The first time Jelly Roll came onto my radar is when he appeared in a Vice documentary that yours truly also appeared in delving into the country rap scene. I have even deeper reservations about his prospects in country in the long term. I certainly have my reservations about his music. His name is Jelly Roll, and a pseudo “country” song of his called “Son of a Sinner” has been slowly creeping up the country radio charts, causing the usual suspects who love to pontificate about paradigm shifts in country saying the heavy set and heavily tattooed rapper turned country artist could be the next big thing. Well now, it appears that Nashville has a new toy.
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